At Century Stone, we specialize in providing top-quality stone veneer products and professional installation services that elevate the aesthetic and value of homes and businesses.
At Century Stone, we specialize in providing top-quality stone veneer products and professional installation services that elevate the aesthetic and value of homes and businesses.
Our mission is simple: to help our clients enhance the beauty and durability of their spaces with cost-effective, luxurious concrete coatings. We believe that everyone should have access to stunning, high-quality finishes that stand the test of time, without the hefty price tag of natural stone.
Through our commitment to craftsmanship and customer service, we’ve earned a reputation as a trusted provider of premium concrete coating company across America.
Dave Sr started his first company when Dave Eaton Jr was barely a month old. A native of San Diego, CA, Dave Sr. grew up in a household that served as the home office of a contractor where his mother Norma was employed, and who graciously offered (with permission of his father) the family home as the base operation of a Grading and Paving Company in the mid 1970’s.
Upon receiving his driver’s license on his sixteenth birthday, Dave became the company “Gofer” whose sole job was to ‘go for’ whatever anyone needed, every day after school. “It was the greatest job I ever had,” he often said, “with the radio blasting, the windows rolled down and my hair blowing in the wind, I got lost every day, even with the help of a map.” To this day, Dave Sr. claims that few people know their way around San Diego better than he does. With his frequent but brief visits to the job sites (not to do any actual work), he soon became known as “Easy Money,” where on his hard hat it was prominently displayed and proudly worn.
As the business grew, so did the need for more space and Dave gave up his bedroom to once more room with his little brother Daryl. Being in close proximity to the heart of the business, Dave took an interest in his boss’s role as estimator and project manager. The owners of the company were two long-time friends of Dave’s mother. One, a self-identified free-thinking hippy, and the other, wasn’t. But his frequent use of the terms “far out” and “groovy” suggested that maybe he wanted to be. One ran the office and the other ran the field.
Both his bosses embraced Dave’s growing enthusiasm for learning more about their business, so they agreed to send him to attend college extension classes offered by UCSD, while he was still in High School. Soon, he was doing quantity take-offs from grading plans for his overly trusting employers. They both nurtured his interest and encouraged his growth.
On his 18th birthday, Dave graduated high school, and they promoted to head estimator, and he began a full-time career. His early ambitions to become a naval aviator and astronaut was supplanted, and his college studies changed to major in Construction Technology and Construction Inspection, the only two programs of its kind offered in southern California at Southwestern College. While in school with a full schedule, and working full time, Dave married and started a family. He obtained his contractor’s license at nineteen, and at the wise age of twenty-three, he embarked on his first venture into construction contracting.
The 1980’s were a boon to contractors in the defense sector, and living in the Navy town of San Diego, the Reagan years were good for business. The ages of defense spending lasts only as long as the political winds remain favorable and by the end of the eighties the funding had dried up and so had his hope to keep his family together. By 1987, Dave found himself alone with four children. Still managing to get work in the recession, he juggled his responsibilities as a dad and his commitment to build a life for his family and his future.
In 1990, Dave discovered Deb. It took nearly a year more before Deb discovered Dave, but by 1991, Deb and Dave became a family of nine with Deb’s three and Dave’s four.
Dave Sr. had forged a strong relationship, with a mentor, who proved to be a key influence in his choice to rethink his future in business. As the recession was raging in California, cost-saving considerations became a critical factor in planning future construction projects. One such opportunity arose in 1993, when his friend and mentor, Ralph Davis, approached him to devise a solution for restoring, rather than replacing, more than 10,000 square feet of concrete of substandard finish, for the Army Corp of Engineers at an Army Post in southern Arizona.
Dave was a novice in concrete restoration though he helped Ralph with some previous smaller projects. Ralph was confident Dave would come through with a solution. Never to shy away from a challenge and eager to rise to the expectation of his mentor, Dave engineered a solution and hired a team, headed by Lorenzo Velazco who would become a life-long friend and partner in his new venture.
A new direction
Dave’s struggling Grading, Paving and Concrete business had reached a turning point. The economy had forced the construction industry to change or die. Many did not change and suffered the fate of the harsh business climate brewing in California, but Dave found new hope by adapting his skills and focusing in a new direction. With the help of his new partner Deb, they forged ahead and planned a new future.
The success of the project in southern Arizona, opened their eyes to a new location where the economy was recovering faster than that of California’s, and in 1994, Dave and Deb moved their family, their company, their new workers and their families to the better-suited business climate of Arizona.
Finding work for a new business in a new state required a full court press. After the kids (ages 5-13) were settled in bed, nightly Dave and Deb would go to Kinko’s (Now owned by FedEx) to use their Mac computers to create flyers to advertise Concrete Restoration for Driveways and Pool Decks, printed on multi-colored Astro-Bright paper, to be delivered door to door to the affluent neighborhoods of Mesa, Arizona. After school the they would pile into the family van and the kids would be dropped off on separate corners. After canvassing the neighborhood, they would be picked up after the supply of flyers were exhausted.
Dave Jr was the oldest boy and was the first to work with his dad in the field, after school and on Saturdays. Over time, Nick and Taylor took their turns working with the crews during the summers.
Concrete restoration became a growing need and Dave and Deb, and their team, knew it was going to play a major role in the concrete industry far into the future. Dave also knew that competition would be fierce. Being a big player in the Concrete Restoration space was not where he wanted to be. Over the previous year, his team of skilled workers had become artisans of decorative concrete finishes, creating patterns of Tile, Brick and Flagstone that rivaled the look and feel of the real thing, only better. Real Tile was brittle. Brick and Stone was porous and difficult to clean. All of them were generally hotter than concrete, especially during the summers in Arizona.
Dave’s vision was to become the best in the world at decorative concrete coatings, using nothing but the best products made. He became a student of Acrylic-Modified-Concrete. He learned from the top minds of high-performance concrete technology. He hired his brother Daryl, who was a mechanical wizard, and extremely task-oriented, to assist him in methodically testing hundreds of recipes of cement, aggregate and acrylic ratios, using samples of sand aggregate from quarries across the country and chemical additives from around the world.
The Birth of CenturyStone
Every new iteration was lab-tested under the supervision of Daryl and then field-tested by Lorenzo, then introduced into production to the crews for local application.
The commitment to excellence was evident at every level. Deb expertly managed to run the office, handling all tasks from phone reception to customer service, until daughter Becky came on as the bookkeeper. She continued to serve the company until raising her four kids took a priority. Daughter Jessica filled her shoes and much of Deb’s office roles through her college years until she landed her first teaching job. Deb once again resumed her office managerial roles.
Instead of retiring, Dave mother Norma (Grandma to everyone else, including the crew), she insisted on being helpful and took over the company’s books, well into her eighties. She is now 96 and counting, living and being cared for by Deb and Dave and her granddaughter Christina, from the home office location. Dave’s dad, though retired, often volunteered to be his “Gofer”, until he passed in 2014.
After serving a church mission in Brazil, Dave Jr. became the field manager over the crews before taking on more responsibility in sales, alongside his father, Dave Sr.
Nick, since returning from his church mission in Canada, has been a crew foreman, customer service technician, customer service supervisor and head of field production. As CenturyStone Concrete Products had become a fully functioning entity, Nick completed his Mechanical Engineering Degree with Arizona State University and has taken on the role as Manufacturing Production Manager, Field trainer and Head Product Developer for CenturyStone Concrete Products.
Number three son Taylor ran manufacturing production for CenturyStone for a number of years while assisting Nick in customer service and has advanced to the full-time role of head salesman for Arizona Creative Surfaces.
Deb retained a major role in Office Management after Becky’s and Jessica’s tenures until oldest daughter Christina, returned to Arizona and eventually joined the family business. She has since taken the lion’s share of Deb’s office responsibilities and has assumed the title of Office Manager. Her addition to the team more than two years ago has allowed Deb to excel in other roles within the company as a sales trainer and marketing consultant.
Since Dave Jr has taken the role of General Manager for Arizona Creative Surfaces and CenturyStone Concrete Products, he has re-focused and helped refine (and build upon) Dave Sr’s original vision to bring the ideals and commitment to excellence that has driven the success of Arizona Creative Surfaces over the last thirty years to a new generation of applicators and installers of CenturyStone Concrete Products.
“It’s not rocket surgery” Dave’s brother Daryl used to say in jest. In fact, he was right. The formula was simple; We strove to be the best at what we do, using only the best components to make the best product on the market, without compromise. The result is a legacy of quality and care that has endured more than thirty years.
We lost dear Daryl, brother and uncle, in 2019 to a ravaging brain disease, but his legacy remains in the quality and care put into the products and services that endures a lifetime. Indeed, he embodied the company motto,
Building People is what Builds a Company
Ready to enhance your property with the timeless beauty of concrete coatings? Get in touch with Century Stone today for a free consultation and discover how we can transform your space.